The SCM Group did not exhibit any machines at Xylexpo. To see these, customers could take a shuttle service to a nearby showroom. However, visitors to the Group’s stand were treated to an exciting new experience and were able to experience the wide range of technical and digital innovations in a fully multimedia format. At the trade fair, SCM presented the Group’s new concept of demonstrating its own expertise entirely without machines: A strategy that underlines both the Group’s commitment to sustainability and environmental protection as well as its leading role in market communication. The new stand follows a precise vision of SCM to go more and more “beyond the machine” to support customers’ business needs in all aspects.
Pietro Gheller, Director of the Woodworking Division at SCM, summarized this at the press conference on the stand: “The many innovations on display at Xylexpo show that SCM is able to build lasting and fruitful relationships with its customers, keeping an eye on their needs not only over the life cycle of the machines, but over the entire duration of their business activity. We can provide this service not only thanks to technology – which of course remains the core of the Group’s brand – but by complementing it with an ecosystem of software, services, skills and experience with very high added value.”
The focus has therefore shifted from the customer’s pure product to their requirements in terms of support, control, advice and productivity: this was also the area in which the new “WIN MES”, a complete software for controlling the system information flow, was presented.
Finally, the centerpiece of the stand was SCM’s new “Digital Control Room”, a fully functional digital embodiment of the Group’s values: Customer relationship (“you will never walk alone”) through a proactive service with IoT support from the “Maestro Connect” system, environmental sustainability through new energy monitoring functions, operational sustainability through predictive maintenance and business sustainability through optimized productivity with our service packages. Last but not least, our understanding of sustainability also encompasses the workforce, which is reflected in easy access to technical skills and continuous training programs.
Another objective in SCM’s vision concerns the provision of automated, integrated and complete processes for the entire timber construction sector. Multimedia and immersive tools allowed visitors to immerse themselves in the heart of the entire boundless SCM offering. For each application area – furniture and kitchen, windows, doors, floors, construction, surface treatment, joinery, shipbuilding and mobile homes – pioneering innovations were presented, integrated with solutions from CMS, another of the Group’s brands specializing in technologies for processing other materials such as glass, marble, metal, plastic and composites.
Direct links to SCM’s Technology Centers in Italy showed the new flexible production cells for panel sizing, nesting, edge banding and drilling, equipped with automatic storage systems and anthropomorphic robots, as well as integrated sanding and lacquering units for processing cabinet doors, windows and parquet flooring.
“The new products presented show the major role that innovation plays in SCM’s strategy. The Group continues to invest 7°% of its annual turnover in research and development. According to the European Patent Office’s Epo Patent Index, SCM is among the ten companies in Italy with the most patents registered in 2023,” added Pietro Gheller at the press conference. “The woodworking division’s R&D investments are increasingly focused on the processing phases that are decisive for the quality of the final product, such as edge processing, joinery machines and the entire surface treatment, for which SCM, together with Superfici, offers a range of complete and integrated solutions”.
