The Egger Group is pleased to announce that Roland Auer will join the global sales and marketing team. Auer has worked for the surface specialist and long-standing partner company Schattdecor for over 30 years, most recently as CEO. He will bring his extensive industry knowledge and expertise to Egger as Chief Marketing Officer (CMO) from May 1, 2025.

Roland Auer’s decades of responsibility at Schattdecor have earned him a reputation as an experienced manager and proven expert in the industry. His particular merits lie in the development and maintenance of international customer relationships, partnerships and teams. As CMO at Egger, he will take on a leading group role in marketing and product management and report directly to Michael Egger Jr, Egger Group Head of Sales/Marketing. His focus will be on aligning the global marketing organization with future customer requirements and needs.

“We are really pleased to welcome Roland Auer to our team,” said Michael Egger Jr, Egger Group Head of Sales/Marketing. “His expertise and fresh perspective will help us to further optimize our marketing and product strategies and strengthen our customer relationships.”

Roland Auer is looking forward to the new challenge with great pleasure and emphasizes the similarities: “After 30 fulfilling years in the Schattdecor Group, it is now time to head for new shores. Our industry has become my home over the years. This has also resulted in close contact and appreciation for Egger: the company itself, the Egger family and the people who stand up for this community every day in management and value creation.”