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Author: Hahn, Sebastian

On course for expansion in China, the USA and Australia

The fact that the markets are showing signs of recovery is probably due in no small part to the fact that sustainability is once again playing a greater role in the kitchen business. The Austrian natural furniture manufacturer Team 7 is now responding to the rising demand with a targeted expansion strategy, with which the company is adding new locations outside Europe to its store network. New partner stores in Beijing and San Francisco are evidence of an increasingly global orientation.

New stores in Beijing and San Francisco

Team 7 opened its partner store in San Francisco in November 2024, followed by a location in Beijing in March 2025. A kitchen-only store in Melbourne (Australia) is also currently being planned. In total, the Austrian manufacturer currently operates 17 of its own stores as well as nine partner stores in markets such as Germany, Austria, Switzerland, Spain (Mallorca), the USA and China.

Focus on brand experience

With the new showrooms, Team 7 says it is pursuing the goal of establishing the brand experience in central, urban locations. In addition to its own flagship stores, the company is also building on a growing network of partner stores.

The range includes custom-made furniture and kitchens made from natural wood. The focus is also on a consistently sustainable approach – a concept that, according to the manufacturer, is increasingly proving to be a sales argument.

Further locations in planning

Meanwhile, Team 7 is already working on new long-term expansion plans: in addition to Melbourne, a new showroom for high-quality living is being built at a long-standing retail partner in Lithuania.

The furniture manufacturer is currently represented in 38 countries. The stores are intended to strengthen brand loyalty and increase the company’s international visibility.

Fe-Ma-Tech will be presenting modern PUR bag melters (above) and the new "Gluepatrol" (below) to visitors at Ligna 2025.
FE-MA-TECH

Sustainability drives them

Sponsored Article:

The bonding technology specialists from Feldkötter Maschinen Technik will be presenting their latest product developments to trade visitors at Ligna 2025. In addition to technical details, the exhibitors will be focusing on the environmental aspects of the tried-and-tested PUR systems and the new “Gluepatrol”.

Feldkötter Maschinen Technik GmbH & Co KG (Fe-Ma-Tech) has been dedicated to the development of bonding technologies since 1992. The family business from Rödinghausen is committed to the environment, which is reflected in all facets of the company concept. The provider of industrial adhesive solutions focuses on repairing, maintaining or converting existing equipment instead of flooding the market with new machines. Currently, bag melters, vacuum containers and preheating and cleaning tables are in particular demand as essential equipment for furniture manufacturers worldwide.

Fe-Ma-Tech employees will be actively participating as exhibitors at Ligna in Hanover from May 26 to 30 to present the company’s latest technical developments and highlights in person. The PUR systems and the “Gluepatrol”, among other things, will be presented to trade visitors from all over the world in Hall 016 at Stand F11.

Regardless of which edge banding machine is used, the gluing technology specialist has the necessary expertise and experience to professionally and efficiently convert this machine to the use of PUR glue. A total of four variants have been developed that are suitable for different applications. The standard version is the 2 kg or 20 kg system. The 2-kg Light and the CC melter are available for the compact version. In view of the increasing demand for space-saving systems, Fe-Ma-Tech has combined and optimized the 2-kg and 2-kg Light versions into a single unit – it has been visually upgraded and its operability and energy consumption have been significantly improved thanks to a new design.

Gluepatrol” is set to conquer the market this year. With this innovation, it is now possible to adapt the level of adhesive in the dosing system to the needs of production. With the help of a timer, different fill level settings can be scheduled differently in order to maintain the quality of the adhesive and avoid waste. The “Gluepatrol” reduces the rapid reaction of PUR adhesives by ensuring that only the necessary minimum is used. The glue dispenser can even be emptied in a controlled manner at the end of the shift. An integrated sensor measures the temperature of the adhesive and the glue dispenser. Glue that burns is a thing of the past with this device.

More info: www.fematech.de

möbelfertigung

Read Technologies & Strategies online now

You can now read the complete möbelfertigung Technologies & Strategies 2025 online. Find the issue HERE. Of course, this issue is mainly about the world’s leading trade fairs Interzum and Ligna.

Further topics: How Sobha Furniture realizes three state-of-the-art furniture factories in the United Arab Emirates; why Decor in Printing is ready for the next level; Where the Kraft Group sees a lot of potential; What Hettich and FGV plan after the merger; Potentials of the Digital Product Passport with TripleR; Interview with Claudia Küchen about Schattdecors design principles; 70 years of innovation at Leuco.

Navigation of the e-magazine: Our service for our customers is that all adverts are linked to the sender. This also applies to the upper part of the table of contents. You can click there to go to the relevant page. Top topics can be selected directly from the title by clicking on them.

In addition: To guarantee better readability, you can now highlight and enlarge individual blocks of text by clicking on them once (or touch on mobile devices).

TripleR

Opportunities of the digital product passport

The digital product passport is coming. This is a major challenge for the mattress industry in particular. TripleR has set itself the task of helping with this. Co-founder Stefaan Coigne explains exactly how in an interview. He also explains the opportunities this presents for the industry.

TripleR will also be present at Interzum in the Textile & Machinery trend forum under the motto “Digital Product Passport: Pathway to Circularity”.

möbelfertigung: Mr. Coigne, what is behind TripleR?
Stefaan Cognie:
TripleR helps companies in the mattress industry to achieve a circular economy. There are currently two of us: Rik Holvoet and myself. We are both very familiar with the industry, Rik in particular with IT and software development.
We provide a platform that gives every single product a digital twin. In other words, the digital product passport. We use it to provide both end customers and recycling companies with the information about the product that is important to them.

möbelfertigung: And how is the industry responding to the offer?
Stefaan Cognie:
Very well. We currently have 11 customers and are actively looking for employees so that we can continue to grow.

möbelfertigung: What do you yourself think of the Digital Product Passport?
Stefaan Cognie:
The Digital Product Passport is coming, regardless of what anyone thinks of it. It will be stressful and expensive for many companies. But we are showing the industry that the opportunity can also be used to leverage great potential with digitalization.

möbelfertigung: For example?
Stefaan Cognie:
The digitalization of products enables direct communication with end customers. At the moment, this connection doesn’t really exist because trade is between industry and customers. With the Digital Product Passport, as we offer it, this important communication is very simple.

You can read the full interview in möbelfertigung 2/2025, directly HERE as an e-magazine.

Interzum Visions

Read Interzum Visions online now

INTERZUM VISIONS is here and you can read it directly online HERE. INTERZUM VISIONS is the only magazine officially licensed by Koelnmesse for the world’s leading trade fair Interzum. Published by the möbelfertigung editorial team, it bundles the concentrated innovative power of the industry: trends and technology, design and function. The issue naturally focuses on the highlights of the world’s leading trade fair in Cologne and gives many of the biggest exhibitors a chance to have their say. But important developments in furniture and interiors are of course also included.

www.interzum.com

Chief Financial Officer and Spokesman of the Executive Board Dr. Derick Beitel
Schattdecor

Sales slightly below previous year’s level

With preliminary total sales of around EUR 875 million for the 2024 financial year, the Schattdecor Group is slightly below the previous year’s level. Production volumes remain stable: 1.4 billion square meters in printing and 770 million square meters in finished surfaces – with the latter showing a slight increase.

“The year 2024 was once again characterized by considerable challenges,” says CFO and Spokesman of the Executive Board Dr. Derick Beitel. We are in a period of heightened uncertainty – economic indicators are subdued and geopolitical tensions are on the rise. Despite these difficult conditions, we remain optimistic.”

A particular challenge in 2024 was the flooding of the plant in Glucholazy, Poland. However, delivery capacity was quickly restored.

The Group continues to focus on growth and investment. For the current financial year, over EUR 40 million has once again been earmarked for the expansion of production capacities, new technologies and the expansion of the international infrastructure. Particular attention will be paid to the areas of IT/digitalization, machinery, infrastructure and in-house energy generation.

“We want to grow sustainably and profitably. To achieve this, we are making targeted investments in new skills, innovative products and promising markets,” continued Beitel. One focus remains the further development of thermoplastic surfaces, which form an important part of the product portfolio.

Recognized as a GS1 Sustainability Data Pioneer

Integrated Worlds GmbH, a leading partner for the digital transformation of medium-sized companies, has been recognized by GS1 Germany as a “Data Pioneer Sustainability”. The company has been recognized for its pioneering role in the digital implementation of the EU Deforestation Regulation (EUDR) in the furniture industry.

“The ‘Data Pioneer Sustainability’ award underlines our leading role in the implementation of sustainable solutions in the home and furnishing sector,” says Dietmar Weber, Managing Director of Integrated Worlds. “As a long-term partner of GS1, we are constantly developing our solutions to meet the current requirements in the area of sustainability. Our goal is to support companies in efficiently exchanging EUDR information and ensuring future-proof compliance with the regulation.”

The EU Green Deal is a key driver of companies’ sustainability activities. One of the central tasks is the EU Deforestation Regulation (EUDR). The implementation period is short and time is pressing. Last year, representatives of the furniture industry agreed that the most efficient way for the EUDR information flow between business partners is via the existing EDI process chains. This means that no new processes need to be introduced and the effort for all parties involved is feasible. At the same time, this approach contributes to the expansion of digital networking among industry participants.

GS1 has set up the “Data for Sustainability” program across all industries. With this program, GS1 Germany offers a collaborative solution approach as a platform and multiplier,” explains Christian Przybilla, Program Manager and Lead Master Data and Data Exchange at GS1 Germany. “The aim of the program is to develop a common language based on GS1 standards for sustainability information that enables transformation within companies and simplifies collaborative approaches across company boundaries.”

VHK Furniture Industry
VDM

Turnover in the German furniture industry will fall by 7.4 percent in 2024

According to official figures, the German furniture industry turned over 16.4 billion euros last year, 7.4 percent less than in the previous year. Domestic furniture manufacturers recorded sales of just under 11 billion euros, a drop of 6.8 percent. Foreign sales (export ratio: 33 percent) fell by 8.6 percent to 5.4 billion euros.

“In addition to the gloomy consumer climate, our companies are being hit particularly hard by the consequences of the decline in new housing construction,” comments Jan Kurth, Managing Director of the German Furniture Industry Associations (VDM/VHK). “Together with other associations and companies from the construction, furniture and furnishing industries, we have therefore recently launched a new initiative with which we are calling on the future German government to provide the urgently needed impetus for increased residential construction.”(www.deutschlands-heimische-wirtschaftskraft.de).

Of the individual segments of the German furniture industry, office and store furniture manufacturers recorded the smallest losses last year, with a drop in sales of around 4%. In the kitchen furniture industry, sales were 6.5 percent down on the previous year. Manufacturers of mattresses recorded a decline of around 5 percent. The upholstered furniture industry recorded a drop of around 8 percent. The other furniture segment (including living room, dining room and bedroom furniture) and furniture parts suffered an 11.2% drop in sales.

Due to the weak consumer climate and faltering construction activity, sales fell in most European markets last year. Exports to France, the most important export market, fell by almost 7 percent to around 1.3 billion euros. Deliveries to Switzerland (minus 6.2 percent), Austria (minus 8.1 percent), the Netherlands (minus 11.9 percent) and the United Kingdom (minus 2.9 percent) also declined. Furniture deliveries to the United States, the most important sales region for furniture “Made in Germany” outside Europe, were up 1.3% on the previous year at EUR 253 million. In the course of the joint trade fair activities, sales of kitchen furniture in particular developed positively here with an increase of around 13%.

The internal order intake statistics of the furniture associations reflect the overall weak demand for furniture. On average, the kitchen, upholstered and home furniture sectors recorded a decline in the value of incoming orders of just under 5 percent last year. The tense order situation is also having an impact on employment in the sector: On average over the year, 71,231 people were employed in the 414 companies with 50 or more employees (minus 3.8 percent), 5.4 percent fewer than in the previous year.

“For the coming months, we initially expect our sector to move sideways,” reports Kurth. “We then hope for a slight upturn in the fall of this year.” With a further slowdown in inflation, a noticeable rise in real incomes, the expected further interest rate cuts by the European Central Bank and impetus from foreign business, the furniture purchases that have been postponed recently could finally be implemented, according to Kurth. For 2025 as a whole, the association’s managing director is forecasting low sales growth in the low single-digit percentage range for the German furniture industry.

As of May 1, 2025, Roland Auer (left) will become Chief Marketing Officer (CMO) at Egger. He will report directly to Michael Egger Jr, Egger Group Head of Sales/Marketing.
Egger

Roland Auer becomes Chief Marketing Officer

The Egger Group is pleased to announce that Roland Auer will join the global sales and marketing team. Auer has worked for the surface specialist and long-standing partner company Schattdecor for over 30 years, most recently as CEO. He will bring his extensive industry knowledge and expertise to Egger as Chief Marketing Officer (CMO) from May 1, 2025.

Roland Auer’s decades of responsibility at Schattdecor have earned him a reputation as an experienced manager and proven expert in the industry. His particular merits lie in the development and maintenance of international customer relationships, partnerships and teams. As CMO at Egger, he will take on a leading group role in marketing and product management and report directly to Michael Egger Jr, Egger Group Head of Sales/Marketing. His focus will be on aligning the global marketing organization with future customer requirements and needs.

“We are really pleased to welcome Roland Auer to our team,” said Michael Egger Jr, Egger Group Head of Sales/Marketing. “His expertise and fresh perspective will help us to further optimize our marketing and product strategies and strengthen our customer relationships.”

Roland Auer is looking forward to the new challenge with great pleasure and emphasizes the similarities: “After 30 fulfilling years in the Schattdecor Group, it is now time to head for new shores. Our industry has become my home over the years. This has also resulted in close contact and appreciation for Egger: the company itself, the Egger family and the people who stand up for this community every day in management and value creation.”