The industry is looking forward to “Interzum” 2023
The future is starting again for furniture production and interior design on 9 May 2023 in Cologne, because no other industry event in the world provides impulses for the global furniture supplier industry in such a needs and future-oriented fashion as “Interzum”. Decision makers, opinion leaders, multipliers and trendsetters from all over the world keep up with the innovations in the sector, seek out and find new and inspiring ideas and meet valuable established and new contacts. interzum is an opportunity for the global supplier industry to reveal all its innovative power every two years: what remains? What’s coming next? Divided by themes, it provides all the prerequisites for an effective trade fair visit, because its structure brings the stakeholders in the value creation chain into close contact – and provides exhibitors and visitors alike with a good overview.
After interzum 2019 inspired more than 70,000 trade visitors and 1,800 exhibitors from around the world, the companies are again looking forward to the next live experience in May 2023. “There is an almost longing anticipation for a personal reunion in Cologne in May 2023. We can sense in the many discussions we are currently having that visitors and exhibitors are already longing for “Interzum” 2023 as their leading international trade fair for allowing them to present their innovations live on location, to exchange ideas about these, to be able to take the products in their hands and especially to finally meet once again in person – thus, everything that makes a physical trade fair so unique!”, Maik Fischer, Director of “Interzum”, is convinced.
Almost all of the global major players from the three “Interzum” segments have already registered, including several renowned returnees and new exhibitors. Many small and medium-sized businesses and hidden champions have also already committed to “Interzum” 2023. “One indicator for this estimation, which pleases us greatly and fills us with gratitude, are the exhibitor registration figures and names to date prior to the expiration of the first early bird discount on 31.10.2021. When one considers that there is still a good 1.5 years until the next “Interzum”, we can already now dare the forecast against this background that “Interzum” 2023 has the potential to reach at least the level of “Interzum” 2019, which still remains unique in its dimensions“, Maik Fischer is convinced.
interzum is the meeting point for the international furniture and interior design industries. The trade fair presents the entire spectrum of the global market like no other sector event. This gives exhibitors and trade visitors a unique opportunity to gain a comprehensive overview of the industry’s most important innovations and trends – and that at a single event. The theme segments of “Materials & Nature”, “Function & Components”, and “Textile & Machinery” are only waiting to be brought to life and discovered by visitors.
Considered from a global perspective, the requirements of living and work worlds are changing. Megatrends like the advance of digitalisation, ever-greater individualisation and the strong desire for even greater sustainability are influencing the furniture industry and its products. Innovations in interior design must be more environmentally friendly, and at the same time more connected and more personal. “Interzum” consciously responds to these themes and incorporates them into an inspiring event programme. In three theme-related trend forums, “Interzum” presents inspirations in the context of central trends of the furniture and interior design industries. Thus, for example, the forum on “Materials & Nature” is dedicated to innovative and pioneering materials and production technologies, while the forum on the theme of “Textile & Machinery” presents the most important trends and innovations in mattress production and the related circular economy. The knowledge transfer for visitors and exhibitors will be supplemented with a new format, the interzum Academy: here, interzum will present a high quality and visionary lecture programme that is supplemented by exhibitor lectures with a pronounced ready-to-market focus – and the whole thing will take place in a hybrid form, thus both in Cologne at the physical trade fair and in the digital realm.
“Interzum @home” 2021 laid the foundation not least for the “Interzum Academy” and demonstrated impressively how creatively and flexibly the furniture supplier industry is dealing with the challenges of our time, and how they are enthusiastically grasping opportunities and using them to their advantage. With the experiences of “Interzum @home” 2021, the continuing development of “Interzum” into a full-fledged, hybrid event approach is being pursued hand-in-hand with the exhibiting and visiting industry. The familiar exceptional standard of the physical presentation in Cologne will be complemented by attractive digital offerings – to create a trade fair experience that is unique in every respect.