The fact that the markets are showing signs of recovery is probably due in no small part to the fact that sustainability is once again playing a greater role in the kitchen business. The Austrian natural furniture manufacturer Team 7 is now responding to the rising demand with a targeted expansion strategy, with which the company is adding new locations outside Europe to its store network. New partner stores in Beijing and San Francisco are evidence of an increasingly global orientation.

New stores in Beijing and San Francisco

Team 7 opened its partner store in San Francisco in November 2024, followed by a location in Beijing in March 2025. A kitchen-only store in Melbourne (Australia) is also currently being planned. In total, the Austrian manufacturer currently operates 17 of its own stores as well as nine partner stores in markets such as Germany, Austria, Switzerland, Spain (Mallorca), the USA and China.

Focus on brand experience

With the new showrooms, Team 7 says it is pursuing the goal of establishing the brand experience in central, urban locations. In addition to its own flagship stores, the company is also building on a growing network of partner stores.

The range includes custom-made furniture and kitchens made from natural wood. The focus is also on a consistently sustainable approach – a concept that, according to the manufacturer, is increasingly proving to be a sales argument.

Further locations in planning

Meanwhile, Team 7 is already working on new long-term expansion plans: in addition to Melbourne, a new showroom for high-quality living is being built at a long-standing retail partner in Lithuania.

The furniture manufacturer is currently represented in 38 countries. The stores are intended to strengthen brand loyalty and increase the company’s international visibility.