“IMM Cologne” 2022 is in a strong position: good level of registrations New Coronavirus Protection Ordinance provides planning certainty “IMM Cologne 365” is forging the path into the future
“‘IMM Cologne’ is returning in January 2022! It’s time for an exchange, and that’s why we, together with the interior design industry, want people to be able to experience our joint business and lifestyle platform – ‘IMM Cologne’ – again, and from now, it will be accessible 365 days a year,” says Claire Steinbrück, Director of “IMM Cologne”. “As we look ahead to January, we are already excited about discovering sensational innovations first-hand, doing business face to face, and finally experiencing all the new launches with all our senses again,” she adds.
The desire for an international industry gathering is reflected in the registrations for the trade fair to date. With bookings currently standing at around 70 per cent, prestigious brands and manufacturers have already made a clear commitment to “IMM Cologne’s” restart. With a large proportion of foreign companies among the exhibitors and strong participation from Europe, “IMM Cologne” remains the marketplace for international exhibitors. “The current level of registrations gives me reasons to be optimistic about the future, but there is still some way to go,” says Matthias Pollmann, Vice President Trade Fair Management. “For us and the entire industry, I would like to see even more companies give a clear signal in favour of a strong interior design platform in Europe’s most lucrative market by participating. The new coronavirus regulations and hence the removal of the incidence rate as a yardstick, the rising vaccination rates in Germany, Europe and the world, and sophisticated hygiene and safety concepts are all reasons to be hopeful. We feel people’s strong desire for face-to-face meetings and conversations. That is our motivation and our source of momentum for the forthcoming events,” adds Pollmann.
The following companies have already given a clear signal by registering to participate in “IMM Cologne” 2022:
COR, Schramm, Bielefelder Werkstätten, Kettnaker, Flexform, Minotti, Edra, Prostoria, Brühl, Leolux, Classicon, Lema, Girsberger, TEAM 7, Janua, FreiFrau, Papadatos, Artisan, Tribu, Thonet, Antonio Lupi, MDF, LaPalma, Schönbuch, Fermob, EMU, Jan Kath, Gloster, Eva Solo, JAB ANSTOETZ, Montis, Zieta, Calligaris, Decker, Voglauer, Paidi, Schöner Wohnen, Kare Design, Rudolf & Sohn, Anrei, Polipol, Koinor, Ponsel, Hartmann, Hjort Knudsen, Ekornes/Stressless, Gwinner, Venjakob, Theca, Mobliberica, Aresenale, Albrecht Jung, Geberit, Hera, Project Floors, Dallmer, Biffar, Basalte, Kesseböhmer, Auping, Dormiente, Emma, Metzeler Schaum, Schlaraffia, Actona, Gautier, Hasena, Maja Werke, Wiemann Möbel, Aquinos, Furninova, among many others.
(Excerpt from the exhibitor list, examples for halls/interior worlds, as of 23 August 2021)
“IMM Cologne” 365 is forging the path into the future
In times of upheaval, trade fairs feel both a longing for the familiar and a desire for improvement and change. This conflict is an enormous opportunity for “IMM Cologne”. It is a chance to combine the traditional design of a trade fair with visionary ideas, to innovatively blend the best of both worlds and thereby create an entirely new trade fair experience that nevertheless feels familiar. “A trade fair has to evolve with the market. With imm cologne 365, we have developed a concept that takes the industry’s leading international trade fair to a new level and offers the sector the best platform for business, networking and inspiration. In this way, the imm cologne brand can unveil its full potential – 365 days a year,” says Matthias Pollmann. “IMM Cologne” 365 is formed of three elements that are perfectly aligned with each other: The in-person event serves as the international industry gathering at the start of the year. The new online publication, the magazine by imm cologne, sheds light on the major current and future issues for the interior design industry – presented in exciting themed sections. The digital industry platform ambista focuses on products, new launches and business matching.
This makes ambista the ideal forum for cross-sector networking and qualified lead generation 365 days a year.
Recent experiences and the challenges encountered call for new approaches. Koelnmesse’s response to what lies ahead is imm cologne 365: It’s time for an exchange.
