Florian has a Bachelor of Arts (BA) in International Business.
He has worked as Managing Director Briggs & Stratton EMEA and previously held senior commercial roles at Stanley Black & Decker.
Florian has been appointed Global VP Sales & Marketing at Munksjö with effect from 1 July 2023.
As a member of the management team, Florian drives Munksjö’s growth agenda, focusing on innovation for sustainable everyday living.

In 2025, Ana Maria Plata Salazar joined Munksjö as Business Development Manager, bringing her extensive expertise in color to drive the advancement of the solid color decor paper business while delivering exceptional value to customers.

With a bachelor’s degree in Industrial Design from Pontificia Universidad Javeriana in Bogotá, Colombia, Ana Maria’s career spans over two decades of excellence in color, materials, and finishes. Her expertise has been shaped by leadership roles at renowned companies like Primadera, Intraplas, and Lamitech, where she translated global design trends into high-performance material collections that set new industry standards.

Ana Maria’s visionary approach to design and marketing makes her an invaluable asset to Munksjö’s mission of driving color innovation in decor paper solutions.

Aline Cabral has more than 8 years of experience in the decor paper industry and specialises in product design, project management and trend forecasting. With a strong foundation in both creative and technical aspects of design, she is currently Product Manager at Lamigraf where she oversees the development and execution of high quality décor solutions. She ensures that projects and new collections are in line with the latest trends and industry standards, delivering exceptional value to customers across the decor paper sector.
Aline’s deep understanding of design trends and her ability to anticipate customer needs make her a key driver of innovation in the industry. In her role at Lamigraf, she uses her expertise to lead cross-functional teams in the development of innovative design solutions and collections that resonate with a wide variety of markets. Her insight into customer needs, combined with her passion for design, enables her to bring fresh and creative concepts to life while maintaining a focus on functionality, quality and sustainability.

Karsten Klöpperpieper trained as an industrial technician in plant and mechanical engineering and completed further training as a production manager. He has worked in sales for furniture production machines, wood-based materials and systems for 25 years. Klöpperpieper has worked for companies including Homag, Wemhöner and Rotodecor. Since 2021, Klöpperpieper has been Sales Manager and Project Manager at Jagenberg Converting Solutions and the first employee of the Surface business unit.

Kevin Wei is a dynamic and results-driven sales and marketing professional with a BA Honours Degree in Business Studies. Since joining AVA CAD CAM Group in 2012, he initially worked in technical support before moving into sales and marketing in 2014.

A native Chinese speaker, he has a proven track record of fostering strategic partnerships, increasing sales and promoting software solutions tailored to the surface and textile industries. He has extensive expertise in business development, technical support and market expansion.

Milan W. Krumbe has been appointed as Chief Commercial Officer for the ALANOD Group, headquartered in Ennepetal, Germany. ALANOD, the specialist for innovative, functional and decorative aluminium and metal surface coatings offers a full range of process technologies from anodising to physical vapor deposition to individually developed lacquer systems.  

He has 27 years of experience in the specialty chemicals and advanced materials industries with a comprehensive market knowledge in Coatings, Automotive, Electronics, Energy and Construction sectors. In his previous functions he worked in R&D, Strategy, Marketing & Sales and was responsible for global market expansions, change and business transformations. 

Milan W. Krumbe has a degree in chemistry from the University of Applied Sciences Bonn-Rhein-Sieg, Germany and holds an MBA from Maastricht University School of Business and Economics, Netherlands. 

Philipp Keisker holds a Master of Science in Sales Management. He began his training and studies at Felix Schoeller in 2010, where he started as Customer Service Manager Photo Imaging in 2013. He then switched to sales in 2016, where he worked as Area Sales Manager and Key Account Manager Technocell decor, among other things. Since 2021, Keisker has held deputy segment responsibility (sales, technology, colouristics) for Decor EMEA with a focus on solid colour management.

63 years, married. Started into the Surface Chemistry as a Sales Manager with PLANTAG Coatings in 1992. After a 5 year engagement from 2006 to 2011 at Oskar Nolte Coatings, Rainer started working as a Sales Director for KLEIBERIT Adhesives. Rainer is frequently visiting India since 1999.

Ruchika Arora is the Business Head for Welspun Flooring Limited, India’s premium brand for soft and hard flooring with a lion’s share in the commercial and hospitality sectors. To her credit, Welspun is now making inroads into every home in India with the innovative and only branded SPC flooring in the country for the residential market.

Under her leadership, Welspun Flooring has won the prestigious National Award for Manufacturing Excellence 2023-24 Recognition Program in the Manufacturing Competitiveness category. This accolade is a testament to their relentless commitment to innovation, operational excellence, and the continuous pursuit of quality to delight consumers. Ground breaking developments such as Welspun Flooring’s Click-N-Lock range of products offer unparalleled convenience and customization—consumers could step out for a movie and return to a changed flooring in their living room.

When one hears the term “women leadership in the building materials industry,” its clear there is serious underrepresentation in an economy now focused on our “Make in India” initiative, supported by perhaps the largest and youngest workforce in the world. Ruchika is among the few women leaders working hard to change the narrative. With over 16 years of experience across industries in India and overseas, she is pushing the boundaries of integrating design, sustainability, commerce, and customer delight in the flooring sector in the country.