New trade fair, new partnerships and cooperations

More than 290 Italian companies were involved in the international success of interzum 2023 with 1,600 exhibitors. This proves the great interest of the Italian industry in an event that highlights new trends of tomorrow and always presents exciting innovations for the supply and furnishing sector.

In conjunction with the other trade fairs in Koelnmesse’s portfolio, such as imm cologne and ORGATEC, the new trade fair interzum forum italy will be dedicated to the Italian and neighboring European markets and will take place on the 6. and June 7, 2024 will be held in Bergamo. An ideal location due to its central position in the heart of the most important furniture and design district, easily accessible from all over Italy and abroad thanks to a dense transport network and proximity to Orio al Serio International Airport.

The interzum forum italy is planned as a two-day concentrated event with minimal organizational and financial effort for exhibitors and visitors. In addition to the presentation of new products on the exhibition floor, current industry topics will be discussed in the congress program. “We are very positive because since the launch of interzum forum italy we have seen a strong interest from companies in this new format. As of today, we plan to occupy both halls of the exhibition center: a net area of 6,000 square meters with around 300 exhibitors. Around 6,000 visitors from all over Europe are expected,” says Thomas Rosolia, CEO of Koelnmesse Italia.

Another key advantage of interzum forum Italy is the diverse conference program, which is designed to appeal to a broad spectrum of participants from the furniture and design industry. This program is designed to attract key industry players, including manufacturers of furnishing materials and technologies, specifiers, design studios and interior designers.

In addition to the institutional talks, a trend and product stage will be set up, where the closely timed short B2B meetings will provide an opportunity to delve into the most interesting topics and give companies the chance to showcase their new product. Trends, new technical and technological solutions, new materials, digitalization in production and services will be just some of the topics that will be discussed and that will also shape the special event areas.

“We are working to provide industry professionals with a top-notch congress that is informative and educational. In this context, we are pleased to announce our collaboration with research organizations, market research institutes, strategic consulting firms and universities. These partnerships will not only enrich the congress but also give it a strong scientific content,” Thomas Rosolia continues.

Among the first to accept are: the CSIL Study Centre (market research), the Digital Innovation Observatories of the School of Management of the Politecnico di Milano (digital innovation intelligence), the Department of Materials Science of the University of Milan-Bicocca (research activities), the POLI.Design consortium (Post Graduate School in Design), ADI Industrial Design Association and the German-Italian Chamber of Commerce AHK Italy.

The interzum forum italy will take place on 06. and 07 June 2024 will be held at the Fiera di Bergamo exhibition center.