Inspired by “Inside Biesse”, the industry’s well-established meeting place, the Biesse Group is launching a new event in the autumn with digital and live content. From October 5 to 30, “Inside in Action” will involve all the Group’s divisions (Biesse, Intermac, Diamut), i.e. the processing of wood, modern materials, glass and stone. The venues are the company campus in Pesaro and the digital platform “Digital Arena”.
The event is divided into the sections “Inside Live”, “Inside Next” and “Inside Play”.

For “Inside Live” Biesse will open its 5,000 square metre showrooms Wood & Advanced Materials and Glass & Stone Technologie. There – in compliance with the safety and distance rules – all innovations that could not be presented at trade fairs this year can be experienced live. More than 40 machines, software and digital services will be presented. Customers can book tours and personalized technical demos of the technologies of interest to them in advance.

“Inside Next” includes live and digital content. On 15 and 16 October a Tech Show will present technological innovations in the field of woodworking and modern materials. On 22 and 23 October the focus will then be on solutions for the glass and stone segment.

“Inside Play” will take place exclusively digitally from 26 to 30 October and can be visited via any stationary or mobile device. Among other things, it includes training webinars and live demos. Biesse attaches great importance to interactivity and internationality: users can ask questions that are answered in real time. In addition, the webinars are to include all subsidiaries worldwide. This will enable customers to participate in live webinars, which will be available in the most important local languages. At a later date, content will also be available on-demand via the “Digital Arena” platform.

“‘Inside in Action’ is a historic event, unique and absolutely new in our industry,” said Federico Broccoli, Chief Commercial and Subsidiaries Officer. “It is an opportunity not to be missed, as it presents all the technologies developed by Biesse, Intermac and Diamut on an international scale and involves the entire group. An important role will also be played by the 39 subsidiaries of the Group, which will make the range of available content, technologies and advanced solutions increasingly accessible for the benefit of our customers”.