The “Iconic Awards: Innovative Interior” annually award prizes for outstandingly designed products in the furnishing industry and communicate quality and trends in the sector. Top performances from all product areas shape the image of the competition and attract a lot of attention. Its sponsor, the German Design Council, thus creates a unique platform for networking between interior designers and property developers and decision-makers in the furnishing industry. The winners of the “Iconic Awards: Innovative Interior” 2021 have been announced and will be presenting new trends with a variety of impulses.

New Simplicity: In the wake of the Corona pandemic, the focus has shifted to the home environment. Staying in one’s own home for a longer period of time awakens new expectations, and it becomes clear that what was previously mainly a matter of fashion is now shifting to the interior – quality and durability are more in demand than ever.  Furniture expresses a newly established awareness of changing living conditions and one’s own attitude and personality.

Ecology 2.0: Much more than a trend, Ecology 2.0 is an ethical mission statement. The demands for a sustainable economy and ecologically conscious lifestyles are leading to a historical change in values. Not only Generation Y is increasingly asking for ecological manufacturing processes, supply chains and materials.

Living Multispaces: Living and working worlds are merging, at least since the Corona pandemic. Within the framework of a flexible working environment, the home office is developing into the New Normal with a new appreciation: As an area of Activity Based Working, in which one seeks out the appropriate space for each activity, the home office is to serve as a place for concentrated work and basic professional activities.