Relaunch of the brand: “Paper made for life”
Paper is an extraordinary material. The climate-friendly, renewable material is strong, flexible and extremely versatile. With these properties, paper offers endless potential and plays an important often unrecognised role in everyday life. Felix Schoeller combines the experience of more than 100 years of paper production with the know-how to develop solutions for life from this material together with customers and partners. “Paper made for life” – that’s what the Felix Schoeller brand stands for. This is the result of an extensive process in which the company, led and accompanied by CEO Hans-Christoph Gallenkamp, looked at what contribution Felix Schoeller wants to make to society today and in the future. The new claim is one result. It simultaneously reflects the family-owned company’s vision of using paper to make life better and sets out the speciality paper manufacturer’s mission to harness the power of paper to enable solutions in people’s daily lives.
“We strive to empower our customers and partners with the power of paper to find solutions for everyday life. Solutions that enable our everyday lives today, address the challenges of our society and make life better for people and our planet,” says Gallenkamp. “We think ahead of paper and see it as a resource for the future – with endless possibilities.”
As part of the intensive process, Felix Schoeller involved employees, customers and partners from the very beginning. A central aspect was to find out what the brand stands for, what people value about the company and what they want for the future. The results were as varied as the possibilities that paper offers. “Paper made for life” simultaneously reflects Felix Schoeller’s own aspirations with its products and is a promise as the company’s contribution to society. Paper is the material and at the same time, as a recyclable material, it is at the centre of all activities. “Made” stands for the company’s expertise, borne above all by its employees, while “for life” stands for the drive to use its own products to enable customers and partners to make a contribution to people’s lives.
At the beginning of February, Felix Schoeller officially raised the curtain on its new corporate brand. In addition to the above-mentioned content, the comprehensive relaunch also includes a new global design and a uniform appearance to strengthen the Felix Schoeller brand. The Felix Schoeller Group will become Felix Schoeller, Schoeller Technocell GmbH & Co. KG will operate under the name Felix Schoeller GmbH & Co. KG and the Canadian Technocell Inc. will be called Felix Schoeller Inc. “Technocell” is and will remain the epitome of high-quality decor papers. The brand relaunch does not change Felix Schoeller’s services and portfolio for a wide range of applications and market segments in numerous industries and markets worldwide, either in this or in any other product area.
With its new brand identity, the company wants to focus on its proven strengths in challenging times around the world and send out a clear signal. “As Felix Schoeller, we want to send out a very clear, positive signal,” says Gallenkamp: “for a consolidated company, for paper as a material with potential and for the forward look of an entire industry.”