The Rheinau-based automation specialist is strengthening its activities in Central America: from August 2021, Zimmer Group will be represented by its own subsidiary in Querétaro, Mexico, thus continuing on its growth path. In addition to its headquarters in Rheinau, the company now has 13 of its own locations worldwide.

The decision to establish its own branch in Mexico is an important part of the Zimmer Group’s global expansion strategy: “In the past, the Mexican market was successfully developed by a local dealer. Strong demand and the desire of our customers prompted us a few years ago to set up our first own sales team through our then US branch. Mexico is one of our key markets. To further strengthen our local market presence, we have now founded our own company – Zimmer Automation S. de R.L. de C.V. – in Querétaro,” explains Vincent Zimmer, the new Managing Director of the Mexican branch.

Since Zimmer Group customers will continue to be supplied directly from Germany, the Mexico headquarters will focus primarily on sales, consulting and after-sales. “Only locally can we provide customers in a market as important to us as Mexico with the kind of intensive support they are used to from the ‘Know-How Factory’,” Vincent Zimmer concludes.

As the son of the company’s founder Günther Zimmer, Vincent Zimmer was involved in his own company from an early age. Before the economist was appointed managing director this year, he was able to gain some experience in an internationally renowned mechanical engineering company. Most recently, he took the opportunity to gain further knowledge in international sales and marketing as assistant to the Zimmer Group management – namely as “Business Development Manager” in the USA. In addition to his role as Managing Director for Mexico, Vincent Zimmer will continue to work as Business Development Manager in the USA, where he will selectively develop and support key account customers.

The Zimmer Group, which was founded by the two brothers Günther and Martin Zimmer more than 40 years ago in a converted cowshed in Rheinau, is an owner-managed family business that attaches great importance to a future-proof company succession in family hands. Thus, a large part of the offspring of the two company founders is already employed in the company, and seven of the ten children of the two partners are already working in the Zimmer Group in very different areas. The goal is to lead the family business step by step into the so-called “next generation” in a joint process over the coming years. With Vincent Zimmer, another step in this direction has now been taken.