New project management for ‘Ligna’
Deutsche Messe AG is responding to the ongoing challenges facing the trade fair industry and has used the past few months to reorganize itself.
As part of this reorganization, the organizational structure will be divided into four business units, including Trade Fair & Product Management and Sales. The overall management and strategic direction of the trade fair portfolio “Ligna”, “Interschutz”, “Parts2clean” and “Surface Technology Germany” is now the responsibility of the Trade Fair & Product Management division, which will in future be headed by Hendrik Engelking. Christian Pfeiffer, previously Head of “Ligna” and “Woodworking Events” worldwide, will in future be responsible for Sales as Business Unit Manager. This area will have central responsibility for customer acquisition for Deutsche Messe AG’s entire trade fair portfolio.
Stephanie Wagner will assume responsibility for the project and thus also for the content and operational management of the world’s leading trade fair for the wood industry as the new Project Manager for “Ligna”. She has already been with Deutsche Messe AG for more than ten years and most recently worked as the “Ligna” project officer. Wagner fills the position of project manager retroactively from December 1, 2021.
“We are delighted that Ms. Wagner, an extremely experienced colleague, is filling this strategically important position,” explains Hendrik Engelking. “She is a familiar face in the woodworking industry and will continue the successful cooperation with our exhibitors, partners and customers.”
“After a long period of an empty trade show calendar and online-only formats, we are looking forward more than ever to finally being able to offer presence platforms again with ,Ligna’ 2023 and with the ,Ligna.Conference’ this summer. We all really missed the personal exchange and networking on site,” says Stephanie Wagner. The next “Ligna” will be held from May 15 to 19, 2023.