Be there in May at the first major industry gathering
Collecting ideas, cultivating contacts, finding solutions for the challenges of the future, the “Zow” – supplier fair for the furniture industry and interior design – will become an incubator for innovations in 2022. The trade fair, which is popular in the industry and is both a creative workshop and order fair for suppliers to the furniture industry in Germany and neighboring countries, will be held in Bad Salzuflen from May 3 to 5, 2022 due to the pandemic. As the first industry-relevant trade fair since last fall, the next “Zow” will serve to determine the position for many visitors, because the pressure to innovate and the demand for unusual new and smart product solutions in particular is enormous.
The “Zow” stands for an innovative concept and promotes fresh thinking. Therefore, it is the platform for companies that score with their approaches in this spirit and for visitors who are looking for exactly such “hidden solutions” to be the famous step ahead in the competition. That is why the aim of the “Zow” team is to find the right mix of exhibitors between “global players”, innovative medium-sized companies and “start-ups”. This was well achieved for the event planned in February. Accordingly, the response to the sales talks started last week for the “Zow” in May 2022 is already gratifyingly good on the exhibitor side. Of the companies that previously took part at the original date in February alone, the vast majority also want to make a binding commitment to take part in May. In addition, many promising discussions with potential exhibitors are still pending in the coming weeks. With the early booking discount ending on February 18, 2022, and the attractive combination offer “‘Zow’ 2022 plus ‘Interzum’ 2023”, all the arguments speak in favor of the two important industry events in 2022 and 2023.
The furniture industry and interior design plus their suppliers, machine outfitters and service providers are among the well-positioned growth sectors. Particularly in the current difficult times and under the renovation backlog that has been building up for many years in Europe’s housing market, many consumers are focusing on updating or expanding their interior design. Demand is correspondingly high. Supply chain disruptions and the general upsurge in prices demand timely, acceptable, competitive solutions – which should also be produced in a sustainable and responsible manner. The perfect, closest-dated platform for discussing and finding solutions to all these challenges is therefore “Zow” in May 2022.