Acquires stakes in RUF Betten and Bruno from Nord

The investment company Waterland Private Equity has acquired all shares in RUF Betten and Bruno. The RUF Group is one of the leading suppliers of premium beds in the German market. The seller of the shares is Nord Holding. The current management of RU and Bruno will remain with the companies in their usual capacity. The transaction is expected to be completed in the first quarter of 2022 and is subject to the usual approval of the antitrust authorities; no further financial details will be disclosed.

The combined annual sales of the two companies most recently amounted to approximately EUR 60 million. With the support of the new owner and buy & build investor Waterland, the company intends to continue on its successful growth path and accelerate it further in the medium term through strategic acquisitions. The focus here is on further internationalization as well as on pushing the expansion of the direct-to-consumer business segment.

“RUF Betten has a broad, loyal customer base, an ambitious workforce and experienced management. With Bruno, the group is also excellently positioned in the direct-to-consumer segment and has been able to steadily gain market share in recent years,” explains Dr. Carsten Rahlfs, Managing Partner at Waterland. “We want to expand this growth course through organic impulses and further acquisitions in the coming years. We look forward to a successful partnership.”