Hettich America is pleased to announce the appointment of Matthias Bertl as its new Chief Executive Officer. With nearly two decades of experience, Bertl brings a unique combination of strategic vision, operational excellence and deep product knowledge to his new position. After holding positions in brand management at Blum Southeast Asia and as Head of Procurement Asia at ING Bank N.V., Bertl joined the Hettich Group in 2018. Since then, he has held global leadership positions across Asia, most recently as Managing Director of Hettich Singapore, Hettich Indonesia and Hettich Vietnam.

In his new role, he will be based at Hettich America’s headquarters in Buford, Georgia, where he will lead the company’s US operations. His focus will be on increasing brand awareness, growing market share and driving innovation in the North American market. His appointment follows the recent merger between Hettich and FGV Group, which positions the company for accelerated growth and deeper market integration.

“The Hettich Group is internationally recognized for its unparalleled innovation and signature German engineering,” said Bertl. “As CEO of Hettich America, my goal is to expand our presence in the U.S. with a hands-on sales approach, engage loyal retail partners and reach new consumer groups with our exceptional solutions. Hettich America has untapped potential that I want to develop together with our dedicated colleagues.”

Bertl’s appointment comes at a pivotal time as Hettich America looks to evolve from a manufacturer of high-quality functional hardware to a lifestyle brand known for both form and function. He brings international experience and a fresh perspective to his new role, where he will lead the company’s mission to bring smart solutions to every living space.

His strategic priorities include opening showrooms across the U.S. to bring the Hettich experience directly to customers, expanding in the hospitality sector and strengthening local partnerships through immersive, market-specific engagement.

“Our product is second to none, and our engineers are the best in the industry,” Bertl added. “I look forward to immersing myself in the American culture as we make Hettich a household name in the U.S. – not only for quality hardware, but also for designing the home experience.”