Donnerstag, 02.12.2021, 15:00 Uhr Ikea Germany

Online sales more than doubled

Ikea Germany closed its 2021 fiscal year, which ended on August 31, with total sales of 5.305 billion euros. As Dennis Balslev, Managing Director and CSO of Ikea Germany, announced today in a virtual press conference, this corresponds to a decline of 3.2 percent compared to the previous year. At the same time, online sales more than doubled. It rose by 102.9 percent upwards and amounted to 1.747 billion euros. The online share of retail sales climbed from 16.2 percent in the previous year to now 34.3 percent.

Overall, the fiscal year was again marked by extraordinary challenges due to the corona pandemic: for example, in addition to the five-month closure of the 54 furniture stores, the Swedes had to deal flexibly with the turbulence in the international production markets and transport routes in order to meet customer demand.

"The experience we gained in FY20 helped us greatly to successfully continue our business despite the lockdown. We have further accelerated our development into an omnichannel retailer and were able to almost compensate for the slump in sales in the stationary business," says Balslev. For example, online planning and consulting services as well as click & collect were massively expanded, which helped to increase online sales enormously.

As of August 31, the number of employees was 19,762, while the number of visitors to the 54 German stores fell by 35.4 percent to around 53.2 million. On the other hand, the number of online visits again increased significantly by 16.6 percent: 417.4 million people visited Ikea.de for inspiration from the Swedish furniture company's range of products. 31.8 million customers shopped in one of the 54 stores in the past fiscal year, and 9.36 million people visited ikea.de, an increase of 172.8 percent. The average receipt in stationary retail increased by 13.8 percent to 101.57 euros. Online, an average of 186.68 euros was spent. This is around 25.6 percent less than in the previous year.

Ikea Germany remains the largest Ingka market, followed by the USA, France, the UK, China and Italy.

In this country, 185 million euros were invested in the past fiscal year. The largest projects were the construction of the new store in Karlsruhe, which opened in September 2020, the three new planning studios in the Berlin area, and investments in existing stores.

A particular focus in the past fiscal year was the topic of sustainability. For example, Ikea aims to become climate-positive by 2030. Corresponding measures such as emission-free delivery or "Buyback Friday" as a counterpart to "Black Friday" have already been launched. Fiscal year 21 marked the start of a decade of sustainability, as everyone sees: The time to act is now! That's why we also support various national and international corporate appeals to political leaders to effectively set the course in the fight against climate change," says Balslev.

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Donnerstag, 02.12.2021, 15:00 Uhr
Ikea Germany

Online sales more than doubled

Ikea Germany closed its 2021 fiscal year, which ended on August 31, with total sales of 5.305 billion euros. As Dennis Balslev, Managing Director and CSO of Ikea Germany, announced today in ... weiter...

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