Invests EUR 7.5 million in digitization, climate protection and energy-saving measures

Austria's leading manufacturer of varnishes, paints and wood preservatives, the Adler-Werk Lackfabrik in Schwaz/Tyrol, is not letting the economic downturn take the wind out of its sails, but is taking advantage of the stiff breeze for bold high-altitude flights: the family-owned company will invest a proud 7.5 million euros in 2021: In addition to the focus on digitalization, money will flow into climate protection and energy-saving measures, a new filling plant for disinfectants, future technology and an expansion of the Adler service centers.

"Particularly in challenging times, it is important not to remain in a state of shock, but to take an active approach and actively shape the future," stresses Adler Managing Director Andrea Berghofer. This bold strategy is confirmed by a look at her eventful family and company history: As late as the Second World War, grandmother Hermine Berghofer bought a car for the up-and-coming paint business. Shortly after his return from the front, company founder Johann Berghofer was already planning a new production building on the outskirts of Schwaz. And while others postponed investments in the face of the oil crisis, his son Günther Berghofer decided to build the most modern paint factory in Europe on a greenfield site on the outskirts of Schwaz. True to the motto: "Never let a crisis pass by unused.