Becomes Official Sponsor of the ATP Tennis Tournament "Gerry Weber Open"
The Meller office furniture manufacturer Assmann is now official sponsor of the "Gerry Weber Open" in Halle/Westphalia, one of the most traditional ATP lawn tennis tournaments in Europe. The sponsoring commitment includes perimeter advertising and logo presence in the stadium and around the annual tennis tournament in June. Assmann's goal is to further expand its own brand awareness in Germany and Europe in the coming years. "The 'Gerry Weber Open' right on our doorstep is an ideal component of our brand strategy. Due to the top-class field of participants, the tournament attracts a very high level of attention and TV relevance in all European media genres. It is a sports event that is very popular with families and all age groups. Some of the world's best tennis players compete here, including Roger Federer, currently third in the ATP World Ranking, and the reigning German tennis world champion Alexander Zverev. Our Assmann brand fits perfectly into this environment. At the same time, our commitment supports an important and outstanding highlight in our region and East Westphalian neighbourhood. This is also important to us," says Marc Schumann, Marketing Manager at Assmann.
Assmann is one of the leading office furniture manufacturers in Germany with one of the most modern automated production facilities in Europe. The company from Melle, Lower Saxony, is currently reporting record sales of over 130 million euros in 2018 (previous year 114 million euros). Assmann is one of the top 100 companies in the German SME sector and has already been awarded the Top Job Employer Seal several times. Assmann will therefore be presenting itself to the expected 100,000+ visitors to the "Gerry Weber Open" as a top employer and training company. In addition, Assmann is counting on continued strong growth in the coming years, particularly in Europe. The national and international broadcast of the tournament by ZDF and the European sports channel Eurosport will draw attention to the brand far beyond the German market.Sport" is the theme of the family-owned company Assmann, which is celebrating its 80th anniversary this year. The company attaches great importance to the promotion of sport and health and supports the sporting commitment of its employees. Assmann promotes events nationwide in the amateur and amateur sports sector and has for many years been an active sponsor of professional football for VfL Osnabrück in the third Bundesliga football league.