Acquires 50 percent stake in Fine Decor
Schattdecor is expanding its portfolio with a 50 percent stake in Fine Decor. Through the merger, the companies are focusing on the symbiosis of long-standing decor and design expertise and an innovative, sustainable substrate in the form of recycled PET film. "We are joining forces to offer the industry a unique, promising and sustainable product that provides innovative solutions for demanding customer needs," says the management of both companies.
Fine Decor produces and finishes sustainable PET-based uni-lacquer laminate surfaces for the kitchen and furniture industry. In doing so, the decorative film manufacturer has developed its own technology with a manufacturing cycle that makes it possible to produce a plain or decor-printed furniture surface from the recycled material. Even scrap is recycled back into the company's own manufacturing process and fully processed. The sustainable surface is elastic and moisture-resistant and, due to its composition, offers an environmentally friendly alternative to conventional thermoforming sheets.
Schattdecor is thus expanding its product portfolio in the field of finished surfaces and will in future also be able to print and finish PET-based films. The first joint product will be marketed by both companies under the name "Fineflex".
On the side of the film manufacturer Fine Decor, there is euphoria regarding the next planned joint steps and future projects. Hasan Sekmann, founder of Fine Decor: "It is an enrichment for us to have a partner like Schattdecor at our side who, like us, has a vision of growth, progress and innovative developments with sustainable added value. With our European production, we ensure stable supply chains for our customers and, thanks to this local added value, we are a reliable partner for the furniture industry. Together we can shape the future. Literally, because this is where design expertise, cutting-edge technologies and inventiveness come together, coupled with passion, motivation and a network built up over the years."
"Through our partnership with Fine Decor, we continue to invest in our mission 'One Source. Unlimited Solutions,'" adds Roland Auer, CEO of Schattdecor AG. "We offer contemporary, innovative solutions 'made in Germany' and strengthen each other with our expertise and existing network. In Fine Decor, we have found a partner who shares our passion for people and products and our vision of the future."
"This is exactly what is needed in the industry now," said Claudia Küchen, board member for design and marketing. "With this symbiosis, we serve both: the need for press releases of first-class print quality, paired with hip design and a recycled substrate that meets the ever-increasing environmental demands in Europe. With our in-house developments and product innovations on environmentally friendly, formaldehyde-free thermoplastics, we have determined where the journey should go for us. Now we are taking the next step towards the future," continues Küchen.
Frank Schumacher, Executive Vice President Sales, concludes: "The market is ready for new, sustainably produced surfaces. The search for alternative substrates to the predominantly paper-based decor business has been occupying us at Schattdecor for some time. With Hasan Sekmann and his team at Fine Decor, we have now found the perfect partner to implement our product strategy."
The film manufacturer Fine Decor was founded in 2004 and is one of the leading companies in its industry in the field of paint laminates. The company now has international customers from over 20 countries worldwide.