{"id":3192,"date":"2022-12-12T14:00:00","date_gmt":"2022-12-12T13:00:00","guid":{"rendered":"https:\/\/www.moebelfertigung.com\/uncategorized\/sets-the-course-for-the-future.html"},"modified":"2025-01-07T23:14:32","modified_gmt":"2025-01-07T22:14:32","slug":"sets-the-course-for-the-future","status":"publish","type":"post","link":"https:\/\/www.moebelfertigung.com\/en\/news\/sets-the-course-for-the-future","title":{"rendered":"Sets the course for the future"},"content":{"rendered":"\n

Interdisciplinary duo to drive the trade fair\u2019s further development forward: Dick Spierenburg and Bernd Sanden take over the leadership of the Interior Business Event. Together with Dick Spierenburg and Bernd Sanden, “Imm Cologne” is embarking on the mission of reorienting the Interior Business Event, hosted in Cologne, in a new direction. With the choice of Dick Spierenburg, formerly Creative Director of “Imm cologne”, and Bernd Sanden, previously Director of “LivingKitchen” and “Pure Architects”, Koelnmesse has decided to launch the 2023 trade fair year with a duo at the helm. The new tandem leadership team succeeds predecessor Claire Steinbr\u00fcck, who oversaw “Imm Cologne” from 2018 and is now Vice President FoodTec at Koelnmesse. With this first stage in the development of a new concept for imm cologne, Koelnmesse aims to provide planning certainty for a relaunch of its long-standing trade fair brand. The “Imm Cologne” team is currently preparing for the Spring Edition in June 2023 in a challenging environment for trade fairs.

External specialist meets internal industry professional<\/strong>

Dutch architect and designer Dick Spierenburg, born in 1953, has served as imm cologne\u2019s Creative Director since as far back as 2009. He will additionally assume conceptual and strategic responsibilities for the trade fair\u2019s planned new direction. The external specialist is far from an unknown figure: Starting with “Pure Village” and later “Pure Editions” and “Pure Architects” and continuing with “Pure Platforms” and “Pure Atmospheres”, he has been instrumental in shaping “Imm Cologne\u2019s” development from a trade fair focusing exclusively on furniture into an international interior business event over the course of his 13 years of creative and conceptual work for Koelnmesse. With the launch of the Pure Galleries format, Spierenburg is creating further impetus within the imm cologne universe and laying the foundations for a new trade fair experience in the Pure interior world. \u201cMy mission is to bring new thinking to the trade fair world. That means that we want to play an active part in shaping the future. I\u2019m a firm believer that the momentum that trade fairs will be able to unfold in the future is much greater than can be achieved with a mere showcase of product innovations,\u201d says Spierenburg.

Bernd Sanden can also look back on a solid track record at Koelnmesse. The 43-year-old holds a university diploma in Business Administration (Diplom-Kaufmann) and has 16 years of experience at Koelnmesse. Sanden joined the “Imm Cologne” team as Sales Manager. He was subsequently appointed Director of “LivingKitchen” in 2017 and played a key role in its further development. He has also been involved in numerous international projects in Russia, China and the US. His responsibilities will focus on leading an in-depth dialogue with businesses, key opinion leaders and associations in order to fill the trade fair\u2019s strategic direction and Spierenburg\u2019s creative ideas with life. \u201cBreaking new ground is, in my view, a crucial point for imm cologne\u2019s future credibility and relevance. Our goal is a new interpretation of the leading trade fair for the interiors industry in Germany,\u201d says Bernd Sanden. \u201cAnd the ‘Imm Spring Edition’ is the first step towards this future,\u201d he adds.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[286],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-imm-cologne"],"acf":{"photo_gallery":{"galerie":[[]]}},"yoast_head":"\n"Imm Cologne" | Sets the course for the future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moebelfertigung.com\/en\/news\/sets-the-course-for-the-future\" \/>\n<meta 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