Rehau on tour \u2013 this was the motto from June until November. During this time, the Furniture Solutions division\u2019s FurniTour travelled through Europe, recapturing some of the trade show atmosphere that the industry has been sorely missing. Rehau developed two different stands for the FurniTour. One was a stand-alone exhibit with a stand area of between 80 and 120 square metres, which the company used on its stops in Ukraine, Switzerland, Spain, Hungary, Austria, the United Kingdom and Portugal. The other was a compact stand with a maximum of 40 square metres, which the company used to tour Estonia, Latvia, Lithuania, the Czech Republic, Slovakia, Bosnia, Greece and Romania in collaboration with local dealers.
Whether it was the larger or the smaller stand, Rehau made the most of each stop on the FurniTour to exhibit its current developments and, most importantly, to hold in-depth discussions. \u201cEven considering the COVID security measures that were in place at each location, the major advantage offered by this exhibition format can\u2019t be denied. We were able to spend much more time with each customer than we could at a large trade fair,\u201d say Rehau\u2019s two EMEA sales directors, Thomas Ponater and Jochen Luft. The figures speak for themselves: more than 100 customer interactions were counted at some events.<\/p>\n
The stops on the FurniTour were as varied as the areas in which Rehau products are used. In Austria, for example, the mobile trade fair was held in a beautiful historic setting at Traun Castle. Meanwhile, in Zurich the local sales office was quickly converted into a temporary showroom. The small stand was used throughout Romania: after the tour kicked off at the BIFE-SIM furniture fair in Bucharest, the FurniTour travelled through eight other Romanian cities, collaborating with the most significant local dealers in each location. \u201cThe FurniTour was a complete success,\u201d says Dan-Constantin Pogaceanu, Sales Manager Southeast Europe. \u201cIn the countries and regions where Rehau is already established, we were able to talk to our partners and present our innovations outside of video conferences for a change. By making multiple stops in countries like Romania, we were able to establish a direct dialogue with professionals throughout almost the entire country. Both on a regional level and with the target groups of industry, carpenters and interior designers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[171],"class_list":["post-2792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-rehau"],"acf":{"photo_gallery":{"galerie":[[]]}},"yoast_head":"\n