There is currently no relief in sight for the pandemic situation. There is effectively a ban on events in Germany and the continuing international travel restrictions make trade fair planning for April and May 2021 impossible at present. “The Corona pandemic is extremely present at the moment and also influences our planning. In view of the current situation, we cannot meet the expectations of our customers with regard to internationally oriented trade fairs in April and May,” says Detlef Braun, Member of the Board of Management of Messe Frankfurt.<\/p>\n
Messe Frankfurt has therefore decided, in close consultation with customers and partners, to cancel or postpone both the “Prolight + Sound” and the “International Consumer Goods Show” scheduled for April hybrid, as well as the three textile fairs “Heimtextil”, “Techtextil” and “Texprocess” scheduled for May. The trend-oriented order cycles in the entertainment technology, consumer goods and textiles sectors require an annual event in the spring. Therefore, a further postponement to the second half of the year would not meet the needs of the exhibiting companies. In addition, the industry participants are now entering the peak phase of their preparations for the trade fair – a logistical lead time that is needed above all by exhibitors at “Techtextil” and “Texprocess”, some of whom are bringing presentations with machinery to Frankfurt. Against the background of the current general conditions and travel restrictions, there is massive uncertainty on the part of exhibitors with regard to their presence, customer contacts and thus commitments to participate in the trade fair. At present, no planning certainty can be guaranteed for investments in trade fair participations in April and May.<\/p>\n
Since physical events are not possible, Messe Frankfurt has created a variety of digital offerings for its customers. For example, the “Consumer Goods Digital Day” on April 20, 2021, will offer the opportunity to meet, exchange ideas and obtain information at a specific digital location. The Digital Day offer will be dedicated to the topic of helping retailers to help themselves, especially against the background of the fact that since “Ambiente” 2020, no more leading international trade fairs with corresponding lecture and supporting programs could be held in Frankfurt. This offer will be complemented by the possibilities of Nextrade as the first order and data management platform of the home and living industry. Nextrade also offers manufacturers of ready-made home and household textiles an attractive presentation opportunity for their products and a highly frequented channel to drive business with retailers. Further digital information and content offerings on the part of “Heimtextil,” “Techtextil” and “Texprocess” as well as “Prolight + Sound” are also being planned.<\/p>\n
“The ongoing shutdown in the retail sector in our visitor countries requires up-to-date, precisely tailored information and solutions,” Braun explains. “We are meeting this with the digital offerings in this volatile situation. As you know, we continue to put all our efforts into making trade shows safe and promising. Because there is no substitute for meeting people in real life.” “Heimtextil” will therefore be held from January 11 to 14, 2022, followed by “Christmasworld” from January 28 to February 1, 2022, and “Paperworld” and “Creativeworld” each from January 29 to also February 1, 2022. “Ambiente” will open its doors as usual from February 11 to 15, 2022. This will be followed by “Prolight + Sound” from April 26 to 29, 2022, with “Techtextil” and “Texprocess” rounding off the series of trade shows in the second quarter of 2022.<\/p>\n
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