Optimism, business acumen, and impressive exhibitor and visitor numbers made “Toy & Edu China”, “Baby & Stroller China” and the first event “Licensing China” a success. After “Intertextile Shenzhen Apparal Fabrics” and “Yarn Expo” in July, they are among the first events organized by Messe Frankfurt since February. They took place from 6 to 8 August in the “Shenzhen World Exhibition & Convention Center”. The company is thus sending a strong signal for the resumption of B2B events. After all, Messe Frankfurt’s events are once again taking place in Guangzhou.<\/p>\n
With 1,321 exhibitors from eight countries and regions and more than 61,500 visitors, the three trade fairs offered their community an intensive live platform after months of interruption of industry events. Companies from Australia, Germany, Hong Kong, Macao, Sweden, Taiwan and the USA were present.<\/p>\n
“The overwhelming response shows not least that sustainable business relationships and the huge sales volumes associated with them work very well face-to-face, especially in times of crisis,” Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt, is convinced. For Messe Frankfurt, Asia is a key region for its foreign business. “Shenzhen is an ideal trade fair venue for our customers to participate in the promising Southern Chinese market. For our events, the direct proximity to technological development and the region’s most important toy manufacturing center offers valuable synergies of cross-sector cooperation and thus ideal conditions for further development and growth”, emphasises Detlef Braun, Member of the Board of Management of Messe Frankfurt responsible for the Consumer Goods Sector.<\/p>\n
The trade fairs in Shenzhen were held in strict compliance with hygiene and safety standards. In addition to distance rules and compulsory masks, these included the online registration of all visitors, which was necessary in advance. Messe Frankfurt’s events in Guangzhou are also taking place again. Recently the “SPS – Industrial Automation Fair Guangzhou” (SIAF) as well as the “Asiamold” with more than 650 exhibitors were opened. The “SIAF Guangzhou” is the most important hub for intelligent industrial automation solutions in South China, while “Asiamold” presents the latest technologies from mold making to 3D printing and metalworking. Both events were held at the “China Import and Export Fair Complex” from August 11 to 13.<\/p>\n
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