Välinge Innovation also maintained impressive growth and innovation momentum in the exceptional year 2020 – with the expansion of the IP portfolio, the number of licensees and the launch of its own flooring brand, Välinge Flooring.

“Although nothing about 2020 could be considered normal, it was very much business-as-usual for us when it came to innovation and R&D. Our partners expect nothing less,” said Per Nygren, Vice President, Välinge Innovation. “They appreciate our total commitment to developing technology that puts the highest quality products into the hands and under the feet of consumers worldwide.”

In 2020, Välinge also expanded its licensee family: More than 30 new partners joined the company during the year. The number of licensees now exceeds 260, each benefiting from the Viken-based innovator’s strong support and technical services.

In the third quarter, Välinge announced the launch of its own flooring products under the brand name “Välinge Flooring,” manufactured in the state-of-the-art, high-volume production facility at its headquarters in Sweden.

“Creating our own products is an exciting and natural progression for Välinge. It’s not about competing with our licensees, quite the opposite, actually,” said Per Nygren. “This allows us to showcase our unique innovations — Woodura technology, the latest 5G Dry waterproof locking system, and 5G Climb. Creating a product that uses those technologies in harmony, giving customers the most innovative, high-performing, sustainable, and beautiful real wood floors, fit for a worry-free life in their home.”