Positions itself with a new claim
The Siempelkamp Group starts the spring of 2022 with a new claim and thus bundles the new strategic orientation in terms of communication: “Intelligent engineering for future generations” stands for Siempelkamp’s value proposition to strengthen existing expertise with new, visionary content.
Engineering is considered to be the core competence of the Siempelkamp Group, which for many decades has repeatedly anchored new concepts and technologies tailored to current challenges in the market. This innovative strength characterizes Siempelkamp’s first-class reputation in many industries from the wood-based panel industry to metal forming and casting technology.
From now on, this core competence will be flanked in the new claim by two features that reflect Siempelkamp’s strategy: “Intelligent engineering” specifically integrates Siempelkamp’s expertise in the area of digitalization into the new positioning. Automated and thus efficient, productivity-increasing processes are the focus in all business units. The digital plant twin, the innovative ,Prod-IQ‘ MES system, and new approaches to machine learning are just a few examples of Siempelkamp’s approach to ensure maximum efficiency in the area of raw material use and plant design, to increase productivity, and at the same time to design product quality at top level.
“… for future generations” – this claim element focuses on the responsibility to shape industries and society in a sustainable, modern, and long-lasting way. As a globally operating family-owned company, Siempelkamp is committed to this responsibility and directs its entrepreneurial activities towards the needs of future generations. Siempelkamp’s sustainability concept includes, for example, research and development in the area of alternative raw materials and recycling in order to protect the scarce resource wood. Also, the product portfolio, which is geared towards energy efficiency, supports sustainable production while reducing its impact on the environment.
“Our new claim ‘Intelligent engineering for future generations’ bundles key values such as responsibility and pioneering spirit, ambition and sustainability into a coherent overall concept. This positioning stands for the energy to align our technological competence even more strongly with the future topics of digitalization and sustainability,” says Dr. Martin Stark, CEO of the Siempelkamp Group.