New corporate strategy, new management
Robert Bürkle GmbH, worldwide leading plant and special machine manufacturer for press and coating technologies from Freudenstadt, has restructured the company and realigned its strategy. From now on, there are four independent business units covering the respective product segments. “We are convinced that this model is more efficient and that the individual divisions will be able to react much faster and more targeted to individual customer requirements in the future”, Jürgen Schröer, CEO of the Bürkle Group, describes the intention. He has been assisted by Martin Meister since the beginning of 2023, who, in addition to managing the commercial areas, will also focus on the global further development and digitalisation of the company.
Marco Schaible will be responsible for the Printed Circuit Board (PCB) division. Schaible was previously managing director of the production branch in Shanghai and was responsible for the construction of the new production facility in Taicang. He will continue to look after the Asian business in addition.
Kai P. Treuner is responsible for the photovoltaics and technical glass business unit as well as the plastic card business unit. Through his previous activities in other companies, Treuner brings many years of experience, especially in the field of glass and PV applications.
Matthias Picker has been in charge of the Surface Division (Woodworking) since the beginning of the year. With his profound knowledge of the international market of woodworking machines he will define and implement important projects and strategies for the Bürkle Group.
Last but not least, the location Mastholte near Rietberg with the product focus on door and parquet lines as well as systems for the production of insulating elements. In addition, the automation and robotics technologies for the group are located in this business unit. In future, this location will be managed by Dr. Arno Rogalla on an interim basis as an independent business division.
In the coming years, each division is to develop independently with different focal points in terms of the range of services, the product range and the global positioning in order to optimally serve the markets and the customers.
Olaf Rohrbeck, previous Managing Director in the Sales and Technology division, left the company at the end of July 2023. He will continue to work for the company in an advisory capacity and will support the transformation process.