Joint distribution of pigments in Europe

BTC Europe, BASF’s European sales organization, and Sudarshan Chemical Industries, a manufacturer of high-quality pigments based in Pune, India, have signed an agreement on the distribution of organic and inorganic pigments as well as effect pigments in Europe. Both companies aim to leverage their expertise and industrial know-how to offer customers access to a broad portfolio of high-quality pigments for various industries.

“We are delighted to have found a strong partner in Sudarshan, who can supply us with high-quality pigments that cover the entire colour wheel,” said Jose Corral Montilla, managing director of BTC Europe. “Our customers will benefit from access to a wide range of premium pigments for different applications and industries. In addition, the collaboration between our two companies will allow us to expand our product portfolio to fit their needs, strengthening our competitive advantage in the pigments market.”

“By combining the advantages of our products with BTC Europe’s strong position in the chemical distribution market in Europe, we can jointly tap into new market potential for high-quality pigments,” said Milan Krumbe, General Manager Sudarshan Europe. “I am very much looking forward to working together and opening up new distribution channels for our products that serve a wide variety of industries and applications.”