Impresses companies and trade audience
Expectations may have been high, but “Orgatec” 2022 met them all. Exhibiting companies and the international trade audience were all equally impressed by the restart of the leading international trade fair for the modern working world. A total of 686 companies from 43 countries presented their products and solutions for the current and future requirements of our always-evolving working environments. With exhibitor participation at more than 90 percent of the previous event’s level, and with 78 percent of exhibitors coming from abroad, the “Orgatec” 2022 restart after the break imposed upon it by the pandemic was a huge – and very international – success. “Orgatec” also made an impression on the 45,000 trade visitors from more than 130 countries in terms of the content and themes presented. For Koelnmesse Chief Operating Officer, Oliver Frese, this is the result of the trade fair’s consistent conceptual development: “Even before the pandemic, the trade fair had successfully evolved to become a theme- and solution-oriented industry event. This foresight is now paying off. This year, ORGATEC has given a spectacular demonstration of its relevance for the future development of the industry.”
For the industry, “Orgatec” offered the first opportunity in a long time to present ideas for sustainable workplace design in a concentrated form “live”. In addition to the personal exchange, the exhibitors also hoped that the trade fair would provide impulses for the future economic situation in the industry. These expectations have been more than fulfilled in the view of Helmut Link, President of the Interior Business Association (IBA): “This is how a leading trade fair must feel. “Orgatec” 2022 has clearly exceeded our expectations, both in terms of visitor interest and the intensity of the discussions. We have had so many high-level discussions in the last few days as rarely before.” He was also impressed by the presentations of the IBA member companies, which had brought along decidedly creative and forward-looking solutions for current requirements. “This year’s ‘Orgatec’ has thus made a significant contribution to addressing the challenges of the modern working world,” Link concluded.
To be successful, a conceptual development must also be reflected on the stands of exhibitors. That was clearly the case at “Orgatec” 2022. The exhibiting companies fully harnessed their creative potential and showed a particularly high level of innovation this year. That also went down very well with trade visitors. For Dr Eng. Martin Kleibrink, “Orgatec”‘s relevance and importance comes from its function as an industry meeting place and the surprising inspiration it provides: “I always meet new and old friends at ‘Orgatec’. That relates to the people, but also especially to the products. That’s why I always spend at least two days exploring ‘Orgatec’, because all kinds of things to the right and left of the pathways speak to me and capture my imagination.” Which is why the architect from Winterthur in Switzerland also likes to invite his clients to the trade fair to “share his inspiration with them in person”.
In addition to the latest developments in hybrid and flexible working and smart technologies, this year’s focal points of the trade show also included the topic of sustainability. In addition to the presentations of the exhibiting companies, the trade fair once again featured a variety of conferences, discussion forums and expert talks as part of a high-quality event and conference programme. The focus of this programme was on the socio-political importance of modern working worlds, and on the impact of recent changes and current developments on the behaviour of office users and the corresponding strategies of companies. This year, for the first time, themed guided tours of the trade fair were offered, curated by renowned architecture firms and organised specially by architects for architects. The popularity of these tours – with many filling up very quickly – shows how important specialised, yet still personal, insights into the themes of “Orgatec” are for trade visitors.
“Orgatec” 2022 hosted 686 exhibiting companies from 43 countries (2018: 749 companies from 39 countries). They included 149 domestic exhibitors (2018: 181 exhibitors) and 533 companies (2018: 568 companies) from outside Germany, with foreign companies accounting for 78 per cent (2018: 76 per cent) of total exhibitors. Including estimates for the last day of the fair, “Orgatec” 2022 attracted 45,000 visitors from 130 countries.* *All figures were calculated in accordance with the guidelines of FKM, the Society for the Voluntary Control of Trade Fairs (www.fkm.de).
The next “Orgatec” – leading international trade fair for the modern working world – will take place from 22 to 26 October 2024.