Has acquired Connection Seating Ltd. – Strengthening its market position in the UK

With the acquisition of UK-based Connection Seating Ltd, Flokk, as a leading manufacturer of high-quality office seating solutions in Europe, is expanding its presence in the strategically important UK market and underpinning its international growth strategy.

Thanks to a combination of organic growth and acquisitions, Flokk has evolved from a company operating exclusively in Scandinavia to the European market leader in office seating – with a strong foothold in the U.S. market and annual sales of more than €300 million. “With the acquisition of Connection by the Flokk Group, we are doubling our sales in the important key market of the UK to around 30 million euros. This puts us in the premier league of Europe’s second largest market for office seating,” summarizes Lars I. Røiri, CEO of Flokk. “This transaction demonstrates how Flokk can further consolidate the fragmented market through targeted and value-added acquisitions of attractive companies and brands.”

“We are pleased to join the Flokk Group. The collaboration provides us with a strong operational and financial platform that is fundamental for further growth. I see great potential for the Connection brand and our employees in this environment,” said Kelvin Bromley, managing director of Connection Seating, about the new prospects. Founded in 1997, the company is headquartered in Huddersfield and has showrooms in Manchester and London. “Connection’s strong position in the product market for modern workplace solutions, which includes rooms and cubicles, gives us a good base,” explains Lars I. Røiri. “In addition, the company has excellent contacts with designers and architects in the project business. This is a valuable addition to our existing offering and underlines our position as a provider of holistic seating solutions. This acquisition not only provides us with a new production site in the UK, but also enables mutual benefits and synergy effects,” says Flokk’s CEO, summarizing the mutual benefits.