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As people look to transform their homes to accommodate life in the pandemic era, consumers are increasingly turning to shopping for furniture online. In fact, online orders for all products, from the essentials to home repair and furnishings, have surged more than 80 percent in North America since January, according to joint research from Emarsys and GoodData. Binge-worthy shows like “The Home Edit” have only fueled demand as families seek to modify their living spaces.  

That may be good news for furniture brands, retailers, and manufacturers trying to maintain sales revenue during uncertain times, but the shift in consumer behavior isn’t without its challenges. With the unprecedented demand, supply chains are facing mounting pressures as they attempt to manage scaled-back operations, inventory levels, materials sourcing, and new technologies to facilitate business communications, such as invoicing, outside of the office.

With stay-at-home-orders across the country still in effect, and in-store traffic at a minimal, consumers are increasingly more comfortable taking their shopping experiences online — and they may never return to their pre-COVID buying habits. That means the seamless buying experiences offered by online retail giants such as Amazon will be forever cemented in consumers’ minds. Does your company match up?

Why You Should Choose Gerber’s Atria Digital Cutter 

The Atria digital cutter has applications across a number of industries, but some of its key features are the real reason why furniture industry professionals consider it a potential solution to production in the post-COVID world. 

Combined with a seamless ecommerce experience for customers and an effective communications platform in-house, the Atria digital cutter can accelerate ROI. From reducing labor and material costs, to reputational gains and durability, the Atria digital cutter is designed to optimize the likelihood of the first cut being the right cut, every time. This alone can minimize the cost of supplies, while enforcing a high-quality standard that is in turn passed on to the customer.

When the customer can have high confidence in the buying experience and product delivery, the Atria digital cutter is a worthy cost-saving investment for most any business — especially in today’s challenging environment. 

Hyperlink to download the eBook:

https://www.gerbertechnology.com/landing-pages/furniture-ebook/