Fully booked up
Around six weeks before “Orgatec Tokyo” opens its doors, the trade fair has already chalked up its first success: the entire Tokyo Big Sight, South Halls 1+2 exhibition space set aside for “Orgatec Tokyo” is now fully booked. Leading brands such as Kokuyo, Okamura, Itoki, Uchida, Plus, Karimoku, Knoll, Wilkhahn, USM, UniFor, Kvadrat, Arper, Cassina and Häfele have confirmed they will be present.
As the first trade fair of its kind in Japan, “Orgatec Tokyo”, which takes place in April, will be focusing on issues surrounding professional and hybrid working environments. The event will showcase forward-looking perspectives on modern and flexible workplaces, which are becoming more and more significant due to extensive digitalisation, automation and the huge increase in co-working spaces in Asia. And in an extensive programme of events that includes high-calibre keynote speakers and special exhibitions, trade visitors to the halls can discover innovative solutions for tomorrow’s workplace design.
One of the main speakers at “Orgatec Tokyo” is architect Sou Fujimoto, renowned worldwide for his building design based on human behaviour. He is one of the many prominent figures and experts in the industry who will be discussing key topics and giving insights to help businesses remain competitive in today’s global economy. Visitors can also experience the future of work first-hand in the Xperience Area (XA): from a broadcasting studio for hybrid workers to biophilic spaces that are sustainable and enhance employees’ well-being and creativity.
“In many Asian countries, simple furniture manufactured in local factories is still used in workplaces, but the shifting market has seen demand for furniture that is premium in both design and functionality skyrocket. Amounts per employee that businesses are willing to invest have increased over the last two decades. Since more and more companies have introduced activity-based working (ABW) in recent years, there is more call for modern office equipment and technology,” says Eiichi Nukina, Executive Director of JOIFA (Japan Office Institutional Furniture Association).
“With Japan accounting for more than 50 per cent of both total production of office furniture in the Asia-Pacific region (not including China and India) and total sales achieved in this segment in the region, and with Japan’s office furniture market forecast to grow on average 3.7% annually from 2020 to 2025, Japan is definitely an attractive location for businesses looking to break new ground at Asia’s first trade fair for modern workplace design,” says Makoto Takagi, CEO of Koelnmesse Japan. “That’s why we anticipate a trade fair packed with productive meetings, diverse innovations and high-calibre events”, says Takagi. Hybrid solutions with opportunities for online networking will be available to both exhibiting companies and trade visitors, not only during the trade fair itself but afterwards as well.
Needless to say, the event organisers have put comprehensive safety measures in place in response to the current COVID-19 situation. The entire team is committed to making “Orgatec Tokyo” a safe and successful business platform for all participants.