Expands activities in Latin America
Domus Line and its historic Mexican premium partner, Chapas y Maderas Importadas S.A. (CYMISA), have recently consolidated their strategic collaboration through the creation of Domus Line Internacional. This NewCo now brings together the two important companies to explore and expand the market for light sources for the furniture industry in the LATAM region.
“With Domus Line Internacional, we want to offer the best lighting design for furnishings throughout Latin America. The collaboration with Domus Line, leader in this sector, is strategic and aims to increase our market presence and generate interest in products that combine design and innovation,” said Carlos Cook, CEO of the new company.
The headquarters is strategically located in Toluca /Mexico and includes operational, technical-commercial, logistic departments and soon a production area for the customization of linear luminaires to offer customers a “millimeter” service. This production center will ensure flexibility and shorter delivery times to all markets within its jurisdiction.
“Domus Line Internacional is the natural evolution of a ten-year collaboration. With the official launch of Domus Line Internacional, Domus Line and CYMISA not only bring passion and taste for design to the Latin American region, but also an efficient and flexible organizational structure: definitely the distinguishing features of both companies,” explains Tommaso Rigoli, International Business Developer of Domus Line.
The consolidated presence in more than ten countries in the region is the basis for expanding operations throughout Latin America and increasing market share thanks to Domus Line Internacional, the first and only manufacturer of light sources for furniture manufacturers in Central and South America.
Domus Line Internacional is a component of the company’s international expansion strategy, which aims to achieve growth through partnerships with new production facilities and commercial sectors. “Domus Line continues the process of expanding its operational presence in the most strategic areas at a global level. This evolution started in 2020 with Domus Line Germany, is now continuing with Domus Line Internacional and foresees further steps in the near future,” explained Davide Bottani, Global Business Developer of Domus Line.
Today Domus Line is present all over the world thanks to its four production plants: in Italy, where its headquarters are located, in Germany, where Domus Line Deutschland operates, and in the Far East, where Domus Line Asia Pacific is based. Now Domus Line Internacional is added, as well as an extensive network of trade partners that guarantees the distribution of products on five continents.