A strong brand is important in national and international competition. The paint specialist Hesse Lignal from Hamm has known this for 110 years. In an ongoing process with employees and managers, the manufacturer has further developed existing values. Now it is time to make these values visible and tangible. For this purpose, a bridge is being built between aesthetics and functionality, between tradition and progress, between inspiration and innovation. Hesse Lignal moves on this bridge competently and responsibly, always with a sense of the right balance for each customer.

The Westphalians take responsibility and act sustainably. In doing so, they want to be one thing above all: inspirational. Open to new ideas, they are always giving impulses both internally and externally, without losing sight of the practical benefits of the solutions. The brand values are inspirational, competent and responsible. This is why the manufacturer has made “Inspiring you” its motto – a common claim and daily motivation. A new corporate design is also linked to the development of the brand. The new design is gradually becoming visible both internally and externally in all areas of the company. The brand change, which began a good two years ago, has progressed so far that Hesse Lignal now wants to enter into external communication.

The extensive brand redesign will make Hesse Lignal more modern, fresh and innovative. True to the values of inspiration, competence and responsibility. Brand redesign is therefore not only a new logo, but much more. Decision-making processes have been shortened in order to react faster to dynamic market movements. Innovative product developments are brought to market in a more targeted and timely manner. Therefore, a new packaging concept is necessary that is closely aligned with the new brand values.