Announce brand partnership, setting an industry benchmark in sustainability and transparency
Ultrafabrics, the global leader in animal-free performance fabric, is proud to announce its partnership with Lenzing AG, an industry leader in the production of sustainable wood-based fibers. The partnership will see Ultrafabrics as the first and only polyurethane material to incorporate Lenzing AG’s “Tencel” Modal fibers as a backcloth in its collections with 100 percent reinforced rayon.
Ultrafabrics is on a mission towards sustainability in all aspects of its business. By 2030, it aims to have 100 percent of its entire product portfolio across 11 markets made of 50 percent rapidly renewable and/or recycled materials. It’s a bold target that will support the brand’s larger goal of creating materials for the future through a more circular design process.
Ultrafabrics chooses to work with “Tencel” branded fibers to help reach its ambitious sustainability goals. “Tencel” Modal fibers are mainly manufactured from beech wood, sourced from FSC (Forest Stewardship Council) and/ or PEFC (Programme for the Endorsement of Forest Certification) certified sustainable forests in Austria and neighboring countries. Numerous Lenzing innovations have been integrated in the production of “Tencel” Modal fibers, to make the process environmentally responsible. Lenzing strives to safeguard resources for future generations by the use of renewable energy and by the recovery of process chemicals.
Jennifer Hendren, Senior Director of Product Development with Ultrafabrics, says of the partnership, “We are pleased to be aligned with the ‘Tencel’ brand and the Lenzing AG family, a bold company with equally ambitious sustainability goals. They share our focus on bringing our sustainability journey to the forefront, without sacrificing quality or product integrity. We partner with big thinkers and take pride in bringing trust in both our brands to our global audience.”
Lenzing AG’s Head of Global Business Development for Home, Ebru Bayramoglu, adds: “We are very happy to see our fibers on different textile products. Ultrafabrics developed a selection of products by using our ‘Tencel’ fibers as a very good alternative to industry-standard solutions. The journey to sustainability is a long marathon, not a sprint, and evolutionary change should always begin with actionable steps toward the goal of reducing a brand’s environmental impact.”